Live Mortgage Leads vs. Other Leads
Live mortgage leads have higher success rates in comparison to many other types of leads. However, they also have their disadvantages. It is important to learn about the different types of leads, in order to better understand live transfer mortgage leads in particular.
Semi-exclusive leads – these are often generated online, through bulk email (spam). Semi-exclusive leads are sold several times over a one to two month period. On average, you will need to call 50 leads to find one solid deal.
Exclusive leads – these are rare, and may actually not exist. There is really no way to prove that the lead generating company only sold that data to you.
Verified leads – these are online-generated leads, which were verified for accuracy by phone. These leads have one of the highest contact ratios, as well as they are often cheaper than exclusive leads.
Aged leads – these are older leads (1 week – 1 year old). They are extremely cheap, and generally not very successful. In fact, the older ones (1 year old) are better, since you may be able to offer the loan borrower the option of refinancing their existing loan.
Real-time leads – these fresh leads are delivered to you within minutes or hours of the loan seeker submitting a mortgage quote application, and you can call the borrower within hours of their quote request, which often results in a very high loan closing ratio.
Live transfer leads – with these leads, the prospective borrower will be transferred to you after a telemarketer calls them and convinces them to consult with a mortgage specialist about their loan.
It is obvious that any agent would prefer an inbound call from their prospective customer, rather than calling someone themselves and that can explain the popularity of live mortgage leads. However, do your homework and compare these leads to others, test, and you will find the best option for you.
